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Brand Activation is a marketing discipline, and is a relatively new term in the industry. Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.
Brand Activation campaigns take many forms and may involve some, or all of the following:

• Consumer promotions
• Experiential Marketing
• Digital campaigns
• Shopper Marketing
• Sampling campaigns

Timeline

ONE

Consumer Promotions

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Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product. The promotions typically last for a set period of time and are used to achieve a specific purpose, such as increasing market share or unveiling a new product. A number of promotional techniques are commonly used by product manufacturers and sellers.

Free Samples
Providing free samples is a technique used to introduce new products to the marketplace. Samples give the consumer a chance to see how well they like a product or try something they otherwise would not normally buy. Local bakeries can hand out their new creations at a farmer's market. Manufacturers of scented candles can give away samples at a local gift shop. Sampling is sometimes used as part of a larger marketing campaign that includes local newspaper or radio advertising.

Free Trial
A free trial is a way for a consumer to try a new product while eliminating risk. It may be used when a product is unique to the marketplace, which can make consumers leery of trying it out. This technique is commonly used in television infomercials where the buyer has 30 days to try the product, during which time he can return it for a full refund if he's not satisfied.

Free Gifts
Free gifts entice consumers to make a purchase by including a bonus along with the product. The gift may be included in the outer part of the product packaging to serve as a visual attraction. It may also take the form of a prize inside the package. As an example, a local food company could place cash or gift cards inside random packages of its products.

Customer Contests
Contests offer the customer a chance to win prizes like cash or store merchandise. For example, an electronics retailer could hold a karaoke contest at its store, while using local celebrities as judges. The contestant who is voted the winner would receive a prize such as a piece of audio or video equipment. Being creative helps generate more buzz about the contest, and ultimately, the product you are trying to sell.

Special Pricing
Special pricing is used to offer consumers a lower price for a period of time or to purchase in multiple quantities. For example, a retailer may offer a product that normally costs 50 cents at a price of 3-for-99-cents during the promotional period. Manufacturers often provide funds to the store to subsidize the price reduction.

Influencer Marketing

Social media and the continued popularity of blogging and vlogging have created a new generation of influence marketers who regularly promote products in a particular field to their established audience. A new beauty brand can find influential makeup artists to create looks with new palettes while a smartphone accessory developer may prefer to partner with tech bloggers or video artists who special in tutorials.

Digital Marketing
Digital marketing folds directly into other promotional strategies by providing a different avenue, online display ads or direct marketing, to advertise other consumer-centric efforts. A business offering a free gift with purchase can use Facebook ads to promote the event or offer a coupon code to subscribers of an email list. Is it time for a semi-annual sale? Promote the event using strategic keywords on the major search engines or purchase display ads on popular niche websites using ad networks.

TWO

Experiential Marketing

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A Definition of Experiential Marketing
An advertising strategy that focuses on helping consumers experience a brand, experiential marketing veers off course from traditional strategies that broadcast brand and product benefits to a wide audience. Also referred to as engagement marketing, experiential marketing may be comprised of a variety of marketing strategies geared toward immersing customers within the product by engaging them in as many ways as possible. Ultimately, companies utilizing this strategy want to help customers form memorable, emotional connections with a brand to foster customer loyalty and improve customer lifetime value (CLV).

THREE

Digital Campaigns

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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

FOUR

Sampling Campaigns 

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Product sampling campaigns are almost deceptively simple. The aim is to get free promotional products into the hands of your target audience and let your products do the talking. Everyone appreciates free stuff, but to generate a real return on investment a more intelligent approach to sampling is necessary. Intelligent product sampling not only showcases your product, but it elevates brands, challenges consumer perceptions, and gets people talking.

Promotional Corporate Gifts

EBrand Studio offers you selective Promotional gifts specials. With various Promotional Gifts Ideas for you to select from. All these corporate gifts have various branding options depending on the promotional gifts type and promotional gifts sizes. The types of gifts also vary depending on the purpose. Get yours while the special is valid.

Corporate Desk Stationery

Desk Stationery

R1050 R315.00
Executive Corporate Gifts

Executive Pack

R4833.33 R1450.00
Gym Kit Gifts

Personal Care

R2000 R600.00
Promotional Material

Promo Starter Pack

R620 R186.00

Johannesburg, CBD Branch

Lusaka, Zambia Branch

United States Branch Contacts

+1 213 314 0040        
1605 W Olympic Blvd #1003, Los Angeles, CA 90015, USA 

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